The Build Diary

Day Zero.

We're documenting everything — from blank notebooks to opening day. No filters, no PR spin. Just the real story of building something from scratch in Manchester.

Why we're doing this in public

Most businesses hide the messy middle. We're doing the opposite. Every decision, every setback, every small win — it all goes here. If The Beauty Club MCR is going to be built by this community, the community deserves to see how it's built.

Episodes

001

Coming soon

Ep. 001July 2024

The Idea

Where it started — a frustrating Saturday morning, three cancelled appointments, and a notebook full of questions. This is the conversation that started everything.

002

Coming soon

Ep. 002Coming soon

The Model

We break down exactly how a membership lounge model works, why we chose it over a traditional salon, and what 500 founding members actually means for the business.

003

Coming soon

Ep. 003Coming soon

The Space

Scouting locations in Manchester city centre. What we're looking for, what we've ruled out, and why the right space is everything for this concept.

Follow the journey

New episodes drop on TikTok and Instagram first. Follow us to watch the build in real time.

© 2024 The Beauty Club | MCR. All Rights Reserved.